Simon Blanchard is an assistant professor of marketing at the McDonough School of Business, Georgetown University. Prior to joining Georgetown, he was an instructor at the Pennsylvania State University where he taught courses on marketing research and consumer behavior.
His research interests are in the development of new quantitative methods that can be used to perform market segmentation, to examine how consumers categorize products and brands, and to understand the large amount of heterogeneity present in consumer data. In case you care, Simon holds a PhD degree in marketing at the Pennsylvania State University, where he took lots of courses in statistics, computer science and psychology. He also holds a M.Sc. in management science (data mining) from the Université de Montréal - HEC Montréal.
His research has been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, Psychometrika and Psychological Science.
In addition to his work in academia, he has implemented data mining tools for a venture capital company, performed market segmentation analyses in the pharmaceutical industry, developed tax evasion models for a Canadian government entity, and engaged in international sales of IT outsourcing projects in Eastern Europe.
He has been featured in outlets such as MSN Money, Reuters, MSNBC, Yahoo! News and Time.com.Contact Simon